Digital Marketing – DMI Pro Guided

This comprehensive digital marketing course teaches key digital marketing skills required for the modern workplace. Guided by industry experts, the course includes 10 hours of lectures and seminars.

Who is the DMI Pro for?

  • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game
  • Marketing Managers and Senior Management
  • Graduates with no plans to wait around
  • Small Business Owners who want to grow
  • Career Changers
  • Entrepreneurs who want to be more entrepreneurial
  • Whoever needs to create and apply a digital marketing strategy for their organisation
Bayswatter College
Digital Marketing Institute
Digital Marketing Professional

Digital Marketing – DMI Pro Guided

6 months online access to DMI Pro course

Blend of video lectures, interactive tests and case studies. Study at your own pace, and have all the course content at your disposal.

Personal Tutor

Studying online on your own can be tough. The DMI Pro Guided course gives you access to your own personal tutor, who you can contact for any academic issues you may have during the course..

Live Review Lectures

Every week our professional digital marketing lecturers will hold a Live Review Lecture, where they will relate the module content to real life case studies, giving expert tips and tricks to boost your knowledge.


Students will have regular one to one tutorials throughout the course where you connect with a lecturer who will answer specific questions about the module you are studying, drilling down into some of the more difficult to understand parts of the course.

I would like to become a Certified Digital Marketing Professional

3 Great Ways to Get Certified

digital marketing DMI Pro

Digital Marketing - Pro

This comprehensive digital marketing course teaches key digital marketing skills required for the modern workplace.


Price: £1515
Limited Time Promotion: £1060

DMI Pro Intensive Guided

Digital Marketing - Pro Guided

This comprehensive digital marketing course teaches key digital marketing skills required for the modern workplace. Guided by industry experts, the course includes 10 hours of lectures and seminars.


Price: £1750
Limited Time Promotion: £1495

DMI Pro Intensive London

Digital Marketing - Pro Intensive London

Complete the DMI Pro course in London in just 4 weeks. Benefit from experienced lecturers, a group project, company visits and guest lectures. The fastest way to successfully complete the DMI Pro.


Price: £2195
Limited Time Promotion: £1975

Course content
Digital Marketing – DMI Pro Guided

1. Introduction to Digital Marketing

How is digital marketing defined in the current market? What’s the best way to get in front of potential customers? How can you create a campaign that combines the best of traditional and digital marketing? How do you distinguish from inbound and outbound marketing? In this module, you’ll master the fundamentals. You will learn how to navigate the buyer’s journey. And you will acquire actionable, practical information.

2. Content Marketing

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

3. Social Media Marketing

It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

4. Search Engine Optimization (SEO)

You must be found. Which means you must make yourself found. Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

5. Paid Search (PPC) with Google Ads

Pay-Per Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

6. Display and Video Advertising

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

7. Email Marketing

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important - but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

8. Website Optimization

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

9. Analytics with Google Analytics

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

10. Digital Marketing Strategy

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

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